The story of your brand is best told by the best. Let us look at five tips for selecting the best advertising agency for your brand. Creativity without strategy is mere art. Your brand may be very good, have a great unique value proposition, amazing products or services but if the brand does not have a great advertising agency that communicates these features then it is as good as none. It is like going to the market to buy a product but the store is covered with a veil. Everyone who goes to that market will not see the store because it is not visible. This is the reason you have to select the best advertising agency for your brand. Selecting the right advertising agency can be very tasky, we have made it simple under these five major points.
The first thing to look at is the Strategy:
An agency without a clearly defined strategy will not give your brand the visibility it requires and visibility is very important.
Ask the agency:
What are the strategies you will be employing?
How will you sell my Brand?
This will help you to know how well the Agency knows your brand and the various steps that they plan to take to advertise your brand. The research depth of the advertising agency will be determined by the strategy the advertising agency has for your brand. Do not just look at the research depth but the comprehensive perspective of the advertising agency as regards your brand. Every brand has goals, by knowing the strategy of the advertising agency you will be able to know the alignment of goals (i.e. if your goal aligns with that of the advertising agency). If you want an agency that will not just give you the best strategy but also implement these strategies then Rinet is here. Let us talk!
2. The Team
A great strategy is a good thing but an advertising agency with a great strategy but lacks the right team of people to implement the strategy is useless to your brand. How do you know the right team?
- Professional expertise
- Dedication and commitment
- Depth of knowledge and skills
- Teamwork/Collaboration
The team is the driver of your brand, a great team will drive your brand to achieve your goals and more but the wrong team will not. At Rinet Limited, we have the best team for your brand.
3. The Clientele
This includes the past and current clients of the advertising agency. It will help you to look at their past performances and the kind of services they offer. You will also know if their culture aligns with yours.
4. Credibility
Credibility is a major thing to look out for in an advertising agency. You do not want to give them the job and receive nothing or perhaps they will give you something except that what they give you is short of expectations. Credibility is a tip you need in selecting the advertising agency for your brand. Let’s look at three simple ways to check for credibility:
- Check for the reviews from their previous clients
- Ask questions on previous works they have done
- Check for the years they have been in the business.
These simple ways can help you to determine the credibility/authenticity of the advertising agency.
5. Technology
Technology is a very important criterion in selecting an advertising agency for your brand. The influence of technology on advertising and marketing cannot be overemphasized. Technology differentiates a brand from its competitors and gives the brand a greater advantage in the industry. By using technology, advertising agencies are catching consumers’ attention by gravitating to their personal interests.
Check out for the following:
- The types of technology used by the agency
- The website platforms they build on?
- Marketing automation platforms
- Digital Strategies
These are five tips that will help you to select the best advertising agency. At Rinet, we have all these in place and more. Reach out to us and let us discuss how to move your brand forward both traditionally and digitally.
