First, a definition. Social search is different than traditional search, as it takes into account information pertaining to your social graph, thereby allowing users to discover content created by family, friends, and colleagues, among others. And while Google and other traditional search platforms aren’t going anywhere, social search will likely play a larger role in
According to a 2019 Forbes report, Traditional marketing simply doesn’t cut it anymore and because experiential marketing directly engages customers, inviting them to experience brands in-person rather than putting them in the role of an observer, it has become the future of retail. 93% of consumers claim that live events have a larger influence on
A recent study found that the average human attention span has fallen from 12 seconds in 2000 (or around the time smartphones hit the scene) to eight seconds today. In today’s over-saturated, information-overloaded digital world, marketers need smart strategies for making the most of the eight-second attention span. Wondering how to catch and sustain your
Initially called Picaboo, Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were students at Stanford at the time. In 2020, Snapchat grew to become a social media giant with over 100,000,000 daily active users & $10b+ revenue. While this is applaudable, there are 4 business lessons entrepreneurs and business owners can
“Repeat sales is the ultimate proof of brand loyalty,” states a 2019 research report from Investopedia. Whether you believe this or not, this is the most proven way for organizations to measure how much their customers are satisfied with their products and services. Here are 4 reasons why customer retention and repeat sales should be
Innovation has become the only means of survival in an exceedingly competitive, and “survival of the fittest” business space. With a 13.39% increase in the inflation rate in Nigeria in 2020 and 7.5 million small businesses at the risk of shutting down as a result of the outbreak of the Covid-19 Pandemic, there is no
Good ideas. Bad ideas. Ideas. Starting an online business this 2020 begins in the ideation process. And oftentimes, many people do not thoroughly check what loose ends there might be. They get overly excited knowing that they are taking the big ‘entrepreneurial’ step. It’s a new phase, and it’s huge. So, they get carried away.
We live in a world of philosophies – wrong, or right. Who’s ethical and who isn’t. And with SEO, it’s no different. Search Engine Optimization employs tactics that thread along these credos. So, it isn’t exactly compulsive. Whatever path you decide to tread, no one’s going to beat you up (literally). However, Google gets to reward your
Whether you realize it or not, 2020 is the year to deviate from boring norms. It’s the start of a whole new decade, and the business world continues to evolve. You shouldn’t find yourself on the lag line, that’s why we are going to help you Kick-start the year 2020 with great business tips. Stick
We’ve all heard of big brands – there’s Givenchy, Prada, Louis Vuitton, Apple, Sony, Microsoft, Ford, Uber, Tesla, and a host of others. These icons have so predominated the market that we somehow do not want to believe that they started small.