Creating an effective social media strategy in 7 easy steps

Having a social media strategy is a necessity!

Though it may seem hard to come up with an effective social media strategy with the recent advancements in social media, that is why we have come up with 7 easy steps.

Yes! 7 Easy steps to create an effective social media strategy!

“Social media is just a buzzword until you come up with a plan.” – Felicia Lin

You need an effective social media strategy to be able to leverage social media for your business successfully. You may even have a strategy in place, this will help you know what you need to add or what you need to remove to make the strategy effective.

Let’s dive in!

Set SMART goals






The acronym SMART is not a new thing, you have probably heard of it or read it somewhere. You need to know that your social media strategy needs SMART goals. What are the objectives?

What do you wish to achieve with this strategy?

Remember that it has to be specific, measurable (just like we stated when it comes to KPIs), Attainable, Relevant and Time-bound or timely. All of these things are important when it comes to creating an effective social media strategy. We are not just creating a social media strategy but we want one that is effective, how will you measure effectiveness if there is no goal?

Imagine, a football pitch without a goalpost yet the field, ball and players are on the field; the game will not make sense. This applies to social media marketing too!

Know your target audience

Who are you targeting?

Who are you providing solutions for?

Who needs what you have?

Answering these three questions will help you to define your target audience. An effective social media strategy should put in place the target audience. Everything you are doing is because of your target audience.

You may like the black colour but if you are opening a store for babies, you will not want to use the colour black because it may not appeal to your target audience.

“If your audience is young, it’d be youth culture, if your audience is older, it’d be older people, if it were senior citizens, it’d be senior citizen issues. So you try and hit the target audience.” ~ Kurt Loder

Create a competitive analysis

“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.” ~ Philip Kotler

What kind of firm are you?

Competitive analysis helps you to understand your competitors and your customers. You should know the strengths and weaknesses of your competitors. Knowing your competitors does not mean copying our competitors, you can create an effective strategy by creating a competitive analysis. We have good news for you, we can conduct a free competitive analysis for your business.  

Conduct a social media audit

In creating an effective social media strategy, you also need to conduct a social media audit for your social media handles. A good social media audit will help you to know which post has more engagements and which one does not and the areas you need to improve on.

Determine your KPIs

KPI means Key Performance Indicator. Key performance indicator is a measurable value that demonstrates how effectively a company is achieving its key business objectives and goals. Know more about KPIs

Set up a winning profile

A winning profile!

Set up a winning profile.

 A winning profile should contain :

  1. A display name – Your company name
  2. The website of your company
  3. Your company’s services
  4. Profile picture (logo); cover photo describing the business
  5. Concise but catchy bio
  6. Your company’s location (if applicable)
  7. Contact details
  8. Call to action

Creating an effective social media strategy is very easy, we will be excited to help you create one. Reach out to us today and let us create the strategy that will elevate your brand!

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Temiloluwa Abiola
Temiloluwa Abiola

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