20 Digital Marketing Acronyms you need to know

You do not have to think hard when you come across acronyms in digital marketing, we have compiled a list of 20 digital marketing acronyms you need to know.

KPI: Key Performance Indicator

 Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving its key business objectives & goals. Read more on KPIs

VTC: View Through Click/ Conversion

View Through Conversion (VTC) means a person views your advertisement but did not click on, but visited your website later and converted. It is very helpful in measuring the effectiveness of your ad campaign.

CPC: Cost Per Click

 This is the cost for each click that your ad receives. For example, if a person is shown your ad and the person clicks on it twice then you will be charged twice even if the person does not take the desired action after clicking.

RSS: Rich Site Summary/Really Simple Syndication

RSS feed provides users with access to updates on a website.

AIDA (Attention, Interest, Desire, Action)

It is an advertising funnel that shows the various stages customers go through during the process of purchasing a product or service.

CPM: Cost Per Thousand Impressions

This is used mainly for web pricing. It simply means you are charged every thousand times your ad loads on a page.

CPL: Cost Per Lead

Cost per Lead is more direct than the other types of ad, it means that you will only pay for leads that are delivered to you through your ad campaign. If your call to action is to subscribe, then you are charged when a person subscribes.

DMA: Designated Market Area

 This is the geographic location of the place you are targeting. It could be a town, state, city or country.

CRO: Conversion Rate Optimization
The process of optimizing your website like the design of your website for increasing conversion rates

CTA : Call to Action

A call to action is a piece of content that is used to persuade customers to take a desired action.

B2B: Business to Business

This is communication or deal between two different businesses.

CTR : Click Through Rate

The percentage of the number of clicks on CTA over the total number of people that can click.

SEO : Search Engine Optimization

It means the process of improving your site to increase its visibility on search engines (Google, Bing) organically.

SEM : Search Engine Marketing

It means the process of improving your site to increase its visibility on search engines (Google, Bing, etc) through paid advertising.

SERPs : Search Engine Result Pages

These are pages displayed by a search engine in response to a query by a user.

URL : Uniform Resource Locator
URL is the address of a website

CMS : Content Management System

This is an application that helps in managing the content of a website.

CAPTCHA : Completely Automated Public Turing Test to Tell Computers and Humans Apart

It is used to differentiate bots from humans.

ESP : Email Service Provider

This includes the various platforms that enables you to send and receive emails. Examples are Google, Yahoo, Microsoft

KISS: Keep it Short and Simple

This simply means making your content very simple and concise.

Your digital marketing vocabulary has been updated with helpful digital marketing terms.

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Temiloluwa Abiola
Temiloluwa Abiola

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