Despite the growth and prominence of mobile messengers and chat apps, e-mail is still an integral part of daily online life. According to Statista, we have about four billion global email users as of 2020 and this figure is set to increase to 4.6 billion users in 2025.
This makes Email Marketing a highly effective way of reaching out to customers and prospective customers.
Why go for Email Marketing?
Even though email marketing is effective and is very important, many people do not just get it right.
The question is:
How can I get it right?
We will be exploring 6 tips for effective email marketing.
Concise and Catchy Subject Lines Increase Email open rates
Interest your audience with a concise and catchy subject line, many people will not click on your email to read if the subject line does not interest them. Make use of compelling subject lines, something that will gain the attention of your readers, and prompt them to open the email to check for more. The subject line is like the aroma of a meal, if the aroma of a meal is appealing and strong then it sparks the appetite of people. Ensure you are creative with your subject line.
Personalize your Emails
Make your emails personal. Use the names of the receiver, it is important to know the name of your subscribers. This will help you to use their names. For example, instead of using Hello! , you can use Hello Stella. Asides using the name of your receivers, use personal pronouns like: I really want you to know about this product because it will help you to achieve a lot without stress. I have also used this, last week my wife was telling me about how life would have been so hard if we did not have this product…
This engages the receiver and can help you achieve your goal.
Users prefer short but valuable emails
Ever heard of the acronym KISS? it means keep it short and simple. Do not bore your readers with long emails, keep your emails short and simple but make it valuable. Let it give value to the reader, it does not have to be long before it sends the message you want your readers to get.
A CTA is very important
CTA means Call To Action. You should include a call to action in your email. Every marketing campaign has a goal, your call to action is what helps you achieve that goal. If your goal for sending a particular email is to drive traffic to your website then you should use your call to action to send your readers to your website.
Send Targeted and Concise content
The use of targeted and concise content in email marketing is very important. You cannot own a fashion store and send emails that have to do with electrical appliances or education. Your content should be interesting, creative, and appealing to your audience. Do not send emails that are not relevant to your brand or your targeted customers.
Make Email mobile-friendly
Many Email users access their emails through their mobile phones, optimize your emails to be easily accessible on mobile phones. Make use of mobile-friendly designs.
Proofread and test every email
Carefully proofread your emails, you do not want your readers to start seeing mistakes or typos in your emails. This will put them off.
After proofreading, test. You can test by sending the email to friends, family members, and co-workers first to check it for you before sending it out to your subscriber list.