How to leverage social media to build your brand

Social media has become the new normal. The varying social media platforms have become major sources of information, entertainment and networking for many people. This makes it important for brands to leverage social media. According to Statista, as at 2020 there were 3.78 billion social media users which is about 48 per cent of the world’s population. Coming to Nigeria, we have about 28 million social media users in Nigeria with whatsapp being the most used social media platform. There has never been a better time to leverage social media than now.

The million dollar question is : How can I leverage social media to build my brand?

Well, we will be giving you the answers at no cost.

Know your customers

Who are your prospective customers? A brand should have a customer profile, this profile is what web guide you to know who your prospective customers are. Your customer profile should include the various social media platforms that your customers are using. For example, you have a fashion brand for women, you have to make a detailed research on the social media platforms that women who can order for your products are using majorly. Building a customer profile is important and highly technical, we can build one for you.

Give Value

One of David Oglivy’s motivational quote on advertising is:

“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying you product, you can only interest them into buying it”

One way to interest people into buying from your brand is by giving them value. Everyone wants value, do not just post about your brand; products or services. Give them something they want to. This is why having a content calendar is very important. Your social media posts should be engaging, creative and interesting. Leverage social media by giving value to your customers and prospective customers.

Engage your customers

Social media is a great way to communicate with your customers. You should be able to engage your customers on your various social media platforms. Reply to their comments on your posts, reply your direct messages promptly and always take note of their feedbacks either positive or negative. do noy just take note of teh feedback, make them know you have taken note of their feedbacks.

Organize contests and giveaways

Who does not love to win?

Who does not love AWOOOF?

Your brand can leverage social media by organizing contests and giveaways. Leverage festive or celebration periods though it does not have to be during festive periods alone. Contests and giveaways help you to show your customers that you appreciate them and also use the medium to gain new customers. You can tell them to post videos on their timeline and tag your brand’s page to it then you repost it. There are so many ideas that you can put into this.

for example, if you have a school, your giveaway or contest can be to take 50% off the fees for a session, you can also include branded corporate gifts in the items that you are giving. One secret about branded gifts which you should know is that it helps them to remember your brand for a long period. Imagine using a pen and seeing Rinet Limited on the pen, your mind registers Rinet immediately and anytime you use it, you think of Rinet. well, at Rinet Limited, we supply corporate gift items that will make your customers happy.

Be reachable

As a brand, make sure your customers can easily reach you through your social media platforms. You can create links that helps your customers reach you directly, ensure you respond to your messages and keep an active social media page. While setting up your social media page, make sure your telephone number is in your profile, your website or a link that will enable them reach you easily (if you do not have one, let’s create one for you), your contact address if your brand has one and a short text that describes your business.

Social media is an effective way to build your brand, the time to start leveraging social media is now. We are here to guide and help you achieve your brand’s goals.

Temiloluwa Abiola
Temiloluwa Abiola

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