Gone are the days when offline marketing were milestones in the business world. It’s the internet era, and many people would rather indulge in their phones, laptops or other tech-inclined devices.

That implies that to get their attention, you’d need to put yourself in the world that they’ve created for themselves. That’s where digital marketing comes in.

Digital marketing entails all the dynamics to marketing, but online. Through channels like social media, websites, search engines, mobile apps etc., marketing becomes much more convenient for companies to promote their goods/services. That means that these companies do not have to spend a fortune like they usually would with the old way of marketing. That’s not all.

DIGITAL MARKETING | Rinet Advertising Limited

One ample advantage that’s also associated with the digital is the fact that companies get worth for their investment. Think of it as an ROI.

First, you’re at the right place with a large number of people. Second, they get to see and communicate with you/ your company directly. Third, depending on your content, you get leads to your page, website or any one of your other online platforms. And the next thing you know you’re signing the papers and making official deals. How sweet!

As easy as that sounds, there’s a whole load of work that’s lying beneath the surface. More than just the term/usage of digital marketing, tactics need to be in place to implement it. Take it that without these, you may never be able to build your presence online successfully.

Here’s a rough outline on digital marketing strategies you should know and incorporate;

  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Affiliate Marketing
  • Inbound Marketing
  • Pay Per Click
  • Online PR
  • Marketing Automation etc.
DIGITAL MARKETING | Rinet Advertising Limited

So what are the digital marketers’ roles in all these, you may ask? That’s a huge one. The digital marketer carries the bulk of the marketing work. That’s because he monitors the individual progress of each channel and determines the KPI (Key Performance Indicator). Not only that, he has to make sure that the growth level is in line with the overall set goal at every point in time. And the game doesn’t just end there.


DIGITAL MARKETING | Rinet Advertising Limited

What remains is that the digital world requires creativity, so you should exert just that in your business ventures. There are no limits. The only universal rule you are allowed to keep in mind is that you should always get yourself/ your business out there. That’s just static!

Emmanuel Eshun
Emmanuel Eshun

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