Agency was given the responsibility of planning / managing a pan Nigeria in-store activation for their brands, Veleta & Teezers. The activation was done in 64 outlets (all Shoprite Stores in Nigeria and other big Super & hypermarkets. Over 200 promoters were trained and over 100 were eventually engaged.
It was a huge success. We were able to gain more grounds / beat competition, increased patronage for the brands and massive sales.