First, a definition. Social search is different than traditional search, as it takes into account information pertaining to your social graph, thereby allowing users to…
Seunfunmi BolarinwaJuly 28, 2020
According to a 2019 Forbes report, Traditional marketing simply doesn’t cut it anymore and because experiential marketing directly engages customers, inviting them to experience brands…
Seunfunmi BolarinwaJuly 14, 2020
Initially called Picaboo, Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were students at Stanford at the time. In 2020, Snapchat…
Seunfunmi BolarinwaJuly 2, 2020
“Repeat sales is the ultimate proof of brand loyalty,” states a 2019 research report from Investopedia. Whether you believe this or not, this is the…
Seunfunmi BolarinwaJune 23, 2020
Innovation has become the only means of survival in an exceedingly competitive, and “survival of the fittest” business space. With a 13.39% increase in the…
Seunfunmi BolarinwaJune 15, 2020
You do not have to think hard when you come across acronyms in digital marketing, we have compiled a list of 20 digital marketing acronyms…
Temiloluwa AbiolaSeptember 15, 2021
Having a social media strategy is a necessity! Though it may seem hard to come up with an effective social media strategy with the recent…
Temiloluwa AbiolaAugust 25, 2021
How do you track progress? By using KPI What is KPI? ...... KPI is the acronym for Key Performance Indicator. Key Performance Indicator (KPI) is…
Temiloluwa AbiolaAugust 19, 2021
You have probably read or heard of this quote by Bill Gates: Content is King Even though content is king, distribution is queen. Humans love…
Temiloluwa AbiolaAugust 11, 2021
The Call to action that calls to action A call to action (CTA) is a piece of content that is used to persuade customers to…
Temiloluwa AbiolaAugust 11, 2021
Social media has become the new normal. The varying social media platforms have become major sources of information, entertainment and networking for many people. This…
Temiloluwa AbiolaJuly 22, 2021
