First, a definition. Social search is different than traditional search, as it takes into account information pertaining to your social graph, thereby allowing users to…

According to a 2019 Forbes report, Traditional marketing simply doesn’t cut it anymore and because experiential marketing directly engages customers, inviting them to experience brands…

Initially called Picaboo, Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were students at  Stanford at the time. In 2020, Snapchat…

Innovation has become the only means of survival in an exceedingly competitive, and “survival of the fittest” business space.  With a 13.39% increase in the…

A recent study found that the average human attention span has fallen from 12 seconds in 2000 (or around the time smartphones hit the scene)…