First, a definition. Social search is different than traditional search, as it takes into account information pertaining to your social graph, thereby allowing users to…
According to a 2019 Forbes report, Traditional marketing simply doesn’t cut it anymore and because experiential marketing directly engages customers, inviting them to experience brands…
Initially called Picaboo, Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were students at Stanford at the time. In 2020, Snapchat…
Innovation has become the only means of survival in an exceedingly competitive, and “survival of the fittest” business space. With a 13.39% increase in the…
The advertising and marketing strategies for an organization are outlined in a marketing plan, which is a detailed document or blueprint. It specifies the business…
Does marketing matter? Marketing is the process and ability to explore, create, and deliver value to meet the targeted audience's needs in the form of…
Financial technology (FINTECH) is used to describe new technology that seeks to improve and automate the delivery and use of financial services. The world is…
Have you ever pondered on the reasons why some blogs attract more traffic than others? Oftentimes, people jump into blogging without taking time to consider…
Have you ever tried utilizing a content marketing strategy for your business and it doesn’t look effective because you are not getting the right results?…