First, a definition. Social search is different than traditional search, as it takes into account information pertaining to your social graph, thereby allowing users to…
Seunfunmi BolarinwaJuly 28, 2020
According to a 2019 Forbes report, Traditional marketing simply doesn’t cut it anymore and because experiential marketing directly engages customers, inviting them to experience brands…
Seunfunmi BolarinwaJuly 14, 2020
Initially called Picaboo, Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were students at Stanford at the time. In 2020, Snapchat…
Seunfunmi BolarinwaJuly 2, 2020
“Repeat sales is the ultimate proof of brand loyalty,” states a 2019 research report from Investopedia. Whether you believe this or not, this is the…
Seunfunmi BolarinwaJune 23, 2020
Innovation has become the only means of survival in an exceedingly competitive, and “survival of the fittest” business space. With a 13.39% increase in the…
Seunfunmi BolarinwaJune 15, 2020
The advertising and marketing strategies for an organization are outlined in a marketing plan, which is a detailed document or blueprint. It specifies the business…
Temiloluwa AbiolaOctober 12, 2022
Does marketing matter? Marketing is the process and ability to explore, create, and deliver value to meet the targeted audience's needs in the form of…
Temiloluwa AbiolaJune 9, 2022
What is a Product life cycle? The term product life cycle refers to the length of time a product is introduced to consumers into the…
Temiloluwa AbiolaMay 25, 2022
Financial technology (FINTECH) is used to describe new technology that seeks to improve and automate the delivery and use of financial services. The world is…
Temiloluwa AbiolaApril 5, 2022
Have you ever pondered on the reasons why some blogs attract more traffic than others? Oftentimes, people jump into blogging without taking time to consider…
Temiloluwa AbiolaJanuary 29, 2022
Have you ever tried utilizing a content marketing strategy for your business and it doesn’t look effective because you are not getting the right results?…
Temiloluwa AbiolaJanuary 5, 2022
