creation has become an awesome way through which businesses (both small
and large) attract audiences, engage, and delight them just the
same. And that’s not far-fetched since the world has etched into the digital space.
So, it’s only natural that today’s marketers would want to appear just right
where their existing and prospective audiences could see them.
of course, you would want to do that without looking too ‘salesy’. The truth is
everyone’s on the go, so if they were to pause in the bid, it would be because they’ve
found the show stopper. That’s the power of content. Great
content is not some random stuffing of blog
posts, videos, e-books, or infographics. That gets clumsy, annoying – what many
people would rather avoid.
content follows a due process, and through a well-thought out plan too.
Sounds laborious? Don’t panic. We’ll walk you through:
- Mark out your content goals
are everything in content. That’s because they naturally stem from your
marketing goals (which in turn originate from your company’s goals).
goals could stretch from getting more leads to your website, to more
conversions, and even as far as boosting sales. Whatever your goals may be, you
should ensure that they are specific, measurable, attainable, realistic and
time bound (S.M.A.R.T.).
Once you’ve been able to map these out successfully, you should think of how to execute your set goals.
This isn’t the seamless part. You would want to stand out from your
competition. You would also want to create content around your brand’s voice,
tone and mission. And hey, don’t forget that your goals have to be aligned too.
These are factors to 9keep in mind. So, how do you match all? How do you think
off the grid?
start with, you could come up with a list of topics centered around the
services you offer/ the products you sell. Then you could write short pieces on
each, just any kind of idea that crawls into your head at that moment. Call it
safe keeping. That could be your brain’s way of telling you to save for the
you should look at what your competitors are putting up. Let’s face it. You
can’t have all the ideas. Look out for what it is they lack, and work towards making
it a strong point for your brand.
What’s more? Conduct researches. Keep up with new industry trends. Get feedback from your customers. Expose old contents to the new dawn, and recycle. All these are enough to have you swimming in the ocean of ideas.
Design. Film. Whatever it is, just create and keep at it. By, now you’ve ticked
a lot off your bucket list, so it’s time to do. While you’re at it, be
flexible. Be consistent. Put yourself in the shoes of your audience, and be
practical in your approach and content style. Be unique. Don’t just regurgitate
what you see over the internet. Stay
true. Produce content nicely tailored to suit your audience. Be light-spirited
and have them craving for more.
where to take out the trash. You shouldn’t rush this process. The last thing
you want to experience is having banters thrown at you online because of a
grammatical error you made. No matter how long it takes, keep refining till you
get it right. Tools like Grammarly, Hemingway editor, and a host of others could
- Put together a content calendar
that you have a content bank that you can draw from, you can then sort out your
content piece by piece. You may want to make out a pattern that’s consistent
and easy to follow. For instance, you could set aside a day on your blog or
social media page, where y you post written customer reviews or visual
testimonials. You could also devote space on your calendar to national public
holidays when you can post what’s trending, such as international women’s day. It’s
an excellent way to get your customers talking and get more leads to your
You’re all set! Publish your content across all your active platforms, and promote. Track your performance, so you could identify key areas where you need to improve or capitalize on.
creation is not a process you want to skip, if
you’re looking to grow your business. That’s because it has slowly evolved into
a lifestyle. It follows a direct road only few are willing to take, but the
effort pays off tremendously. Whether it’s offline or online, you should go for