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Good ideas. Bad ideas. Ideas. Starting an online business this 2020 begins in the ideation process. And oftentimes, many people do not thoroughly check what loose ends there might be. They get overly excited knowing that they are taking the big ‘entrepreneurial’ step. It’s a new phase, and it’s huge. So, they get carried away. What many fail to realize, however, is that not all those ideas would work, especially if it’s an online business.
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SEO: WHITE HAT VS BLACK HAT
We live in a world of philosophies – wrong, or right. Who’s ethical and who isn’t. And with SEO, it’s no different.  Search Engine Optimization employs tactics that thread along these credos. So, it isn’t exactly compulsive.  Whatever path you decide to tread, no one’s going to beat you up (literally).  However, Google gets to reward your efforts in the ecosystem. Google gets to tell what hat you’re wearing, and uses the same to appraise. You can
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2020 business tips to kickstart the year | Rinet Limited
Whether you realize it or not, 2020 is the year to deviate from boring norms. It’s the start of a whole new decade, and the business world continues to evolve. You shouldn’t find yourself on the lag line, that’s why we are going to help you Kick-start the year 2020 with great business tips. Stick around for 5 business tips to abide by this 2020: • Reflect on the past year 2020 is a great year to re-strategize. You
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How To Compete With Big Brands | Rinet Limited
We’ve all heard of big brands – there’s Givenchy, Prada, Louis Vuitton, Apple, Sony, Microsoft, Ford, Uber, Tesla, and a host of others. These icons have so predominated the market that we somehow do not want to believe that they started small.  Ever heard the saying, ‘little drops make a mighty ocean’? Well, it does apply in this context. Apple, for instance, began in a local garage, and look just how much the company revolutionized
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WHY YOU SHOULD EMBRACE B2B CONTENT MARKETING
You already know that ‘content is king’ – in the words of Bill Gates, and for modern business to business, it’s no different. Although Gates released the article, ‘content is king’ in 1996, yet the concept did not get popular until the early 20s when Facebook, Twitter, and YouTube were created. Gates had predicted that content would be the big ‘bank.’ He took on the world by the storm with that essay, and we didn’t
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How customer service impacts businesses
“Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us – Shep Hyken. Brand loyalty and customer service go tandem. And the consequence? Repeat buying. Referrals.More sales. Raving fans. Endless! While these appear smooth, effortless; you may want to think about the ugly sides to this, just
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So far, content creation has become an awesome way through which businesses (both small and large) attract audiences, engage, and delight them just the same. And that’s not far-fetched since the world has etched into the digital space. So, it’s only natural that today’s marketers would want to appear just right where their existing and prospective audiences could see them. But of course, you would want to do that without looking too ‘salesy’. The truth
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THE ART OF BRANDING
Building a brand requires more than just a logo or symbol with a nice name to it. And although it is part of it, but isn’t the entirety of it. For the most part, branding demands an identity – which is the totality of your brand – in itself. That includes your logo, mission statement, your value proposition, tag line, product packaging, content (offline and online), core values, customer service and a warehouse of other
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“A consumer is a shopper who is sore about something.”- Harold Coffin. The nature of human beings is becoming a part of something highly beneficial. Let’s face it. You wouldn’t want to purchase a product that would do you no good in any way. To that end, consumer behaviour then becomes tangible. That’s because there are tons of factors that drive consumers’ responses to products. Some of these are cut across the sentimental appeal of
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Digital Marketing | Rinet Limited
D Gone are the days when offline marketing were milestones in the business world. It’s the internet era, and many people would rather indulge in their phones, laptops or other tech-inclined devices. That implies that to get their attention, you’d need to put yourself in the world that they’ve created for themselves. That’s where digital marketing comes in. Digital marketing entails all the dynamics to marketing, but online. Through channels like social media, websites, search
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