2019 / Jan 2020
Gondola / Sales & Sampling Activation (In-Store)
Intercontinental Distillers Limited (IDL)
- PROMOTION LAUNCH
- Pan Nigeria (Lagos, Ogun, Oyo, Ondo, Kwara, Abuja, Kano, PH, Delta, Abia, Enugu, Anambra, Imo)
Agency was given the responsibility of planning / managing a pan Nigeria in-store activation for their brands, Veleta & Teezers. The activation was done in 64 outlets (all Shoprite Stores in Nigeria and other big Super & hypermarkets. Over 200 promoters were trained and over 100 were eventually engaged.
It was a huge success. We were able to gain more grounds / beat competition, increased patronage for the brands and massive sales.