already know that ‘content is king’ – in the words of Bill Gates, and for modern business
to business, it’s no different.
Gates released the article, ‘content is king’ in 1996, yet the
concept did not get popular until the early 20s when Facebook, Twitter, and
YouTube were created. Gates had predicted that content would be the big ‘bank.’
He took on the world by the storm with that essay, and we didn’t even know it.
a quick fast forward to today, and you’d notice how savvy marketers connect
just as easy with modern-day businesses.
is B2B marketing?
to business marketing or B2B refers to business
transactions between companies or organizations. Here, consumers/ individuals
are not directly involved. Instead, what b2b accommodates is a purchase cycle
that ends at single corporate decisions. What this implies is that no one man could
conclude on his own.
writing doesn’t have to be boring just because it’s for other businesses.
Businesses have people who read stuffs” – Valeria Maltoni
official. Business people are professionals who read anything and everything
informative, educative, and inspiring. To pull them in, you would need to
generate content that has all three attributes. That’s because business
people watch out for content. It’s like a primary goal
for them. It’s one of two things, either they’re looking to add more value to
the company they work at by amassing all the information they could get, or they’re
looking to poach in some massive gig.
if your business is b2b, here’s one apparent reason that beats the rest. Nonetheless,
here are other reasons to venture into b2b content marketing:
buyers, as well as prospects, have their roving eyes on content. They may not
send feedback or comment on your posts, but it doesn’t mean that they are
whether it’s an informative blog post or inspiring video up on your social
media page, they know they can always count on you to give them what they’re
looking for. And, if ever there comes a chance for them to seek out your
services, you can rest assured that they will.
- You establish yourself as an
customers are continually looking for a way to level up. They’re digging new
trends in the market. They want to keep up.
can aggressively become their go-to. Through research and a well-thought out
strategy, you could provide the necessary information.
you preempt your customers and prospects, you establish yourself in their
minds. You become credible!
- You build trust and loyalty
customers make a move to buy from you, they have to know that they can trust
you. A great way to prove yourself and your business to them is by creating
insightful content – one that gives your company value and puts you in the
light. One of such could be showing reviews of how customers patronized your
services and were happy that they did. Or recording a podcast that describes just
how easy and convenient your product is.
of which approach you take and over consistent time, you’d shut the door to
doubts and open it in time to massive sales.
marketing costs way less than traditional ads and provokes even more sales.
That’s because 21st century companies determine value by the quality
of content. So, they don’t bother about your ads. That goes on to say that your
content is your unique selling point.
content marketing into your b2b is an excellent way you can drive other
companies to your business.
you know the why of b2b content marketing, it’s time for you to go forth and
overcome. Don’t be afraid to get creative. Remember, your prospective is
watching somewhere afar off. So, just do it anyway!