You have probably read or heard of this quote by Bill Gates:
Content is King
Even though content is king, distribution is queen.
Humans love varieties, they do not want to hear the same music over time, wear the same clothes every day, eat the same meal or watch the same movie every time. They want varieties. This principle also applies to what people read. Let us look at the various types of content that can be used to grow your online presence.
Infographics are the use of visuals to pass information. People will likely engage with an infographic than plain text because they are more appealing and engaging. Creating infographics requires creativity and research. An infographic is a great type of content for Instagram, LinkedIn and Facebook.
A blog is a very good way to give your target audience value, sharing useful articles with topics that will appeal to your audience is a great way to grow your online presence. The use of keywords and amazing topics can also boost your search engine optimization.
It is advisable to create eBooks and give them out to your audience for free. Giving them freebies like eBooks can convince them to come back to your blog and it can also be a great way to build your email subscribers’ list. You can ask for their email addresses and send the eBook to the email address. an eBook may take a long time to create or even money but it is a wonderful lead magnet.
- Video Content
According to Biteable, 74% of marketers say video has a better return on investment than static imagery. Users are watching videos online than reading text, it is engaging and interesting. The best social media platforms for video content are YouTube, TikTok, Instagram, and Snapchat.
GIF – Graphics Interchange Format. The use of GIFs on social media has increased over the past few years. A good GIF is highly effective to grow your online presence; it is easily shareable, people understand better, it captures your audience’s attention and helps them to engage better with your content. Twitter is a great social media platform for sharing GIFs.
6. Testimonials & Reviews
People love to read about the experience of your past customers, they want to know about your product/service but they do not want to know from you. They do not completely trust your view about your brand but they trust the views of past customers.
Do not wait! The time to start is now. Grow your online presence, we are always available to help you.