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Social Search: What It Is and How to Add It to Your Marketing Strategy

Social Search: What It Is and How to Add It to Your Marketing Strategy

First, a definition. Social search is different than traditional search, as it takes into account information pertaining to your social graph, thereby allowing users to discover content created by family, friends, and colleagues, among others. And while Google and other traditional search platforms aren’t going anywhere, social search will likely play a larger role in

3 Big Reasons Experiential Marketing Is The Future Of Retail

According to a 2019 Forbes report, Traditional marketing simply doesn’t cut it anymore and because experiential marketing directly engages customers, inviting them to experience brands in-person rather than putting them in the role of an observer, it has become the future of retail.  93% of consumers claim that live events have a larger influence on