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THE PSYCHOLOGY OF MARKETING: CONSUMER BEHAVIOUR

THE PSYCHOLOGY OF MARKETING: CONSUMER BEHAVIOUR

“A consumer is a shopper who is sore about something.”- Harold Coffin. The nature of human beings is becoming a part of something highly beneficial. Let’s face it. You wouldn’t want to purchase a product that would do you no good in any way.

DIGITAL MARKETING 101

D Gone are the days when offline marketing were milestones in the business world. It’s the internet era, and many people would rather indulge in their phones, laptops or other tech-inclined devices. That implies that to get their attention, you’d need to put yourself in the world that they’ve created for themselves. That’s where digital

THE CORE OF ADVERTISING

No one business can thrive without creating awareness to the general public. Advertising is an all too spontaneous seller in the corporate world. And, the truth is if you’re not well-versed in its application, you’re bound to fall out totally. That’s one ugly fact no one ever mentions for startups.